4 Reasons Why Digital Marketing(DM) is Crucial

The Chronological Journey of Digital Marketing can be understood from the three phases-

The Evolution:

In retrospect, The Evolution of Digital Marketing dates back to the early 80s. This was the magnificent extent of time when at one point, Online Marketing was getting acquainted as a new and different “way” to market while on the other hand, Later it evolved and opened up as a contemporary form of media on which to promote goods and services.

The Progression-As a GIANT Platform

Within the span of a decade,The significance of digital marketing has become an established platform with the universal acknowledgment and acceptance of it as an integral part of what a business means to its customers.

Became an Integral Part

Digital Marketing is now the axis of the marketing strategy where all businesses revolve on. Owing to the influence of the DM, it’s meaningful to mention here, it’s no longer enough to own only a website to run some unfocused AdWords Campaign.

The Main Focus of Our Article:

While Digital Marketing is the Speak of the Marketing Arena and you haven't strategized integrated digital marketing, this is time you should go ahead with it, if you want time should work for you.As the Internet is entwined with everything whatever we do, the importance and roles of Digital Marketing is getting clear-cut.

This article focuses on the areas as to why your business needs digital marketing to prosper and flourish-

 

 

• Reachability  

Social Media helps you reach People where They Spend Their Time & Money-

According to a recent survey conducted In 2018, the average Internet user has minimum 7 social media accounts.This database helps us understand,how a huge majority are engaged on it every day. For this reason, Social Media has become a strongly turn-to means for customer care.

As per the current trend, the average person spends over 2 hours a day on social media. And Teenagers spend average 9 hours. Social Media has become integrated into everything they do, starting from school, to work, to entertainment, up to hanging out with friends.

Social Media seeks its Presence where People are!

• Targetability

“The ability to dissect vast demographics”, is the best ever precious gift that digital marketing has presented us. Whittling them down into very targeted categories to approach a specific audience.

Here common questions arise-as to:

Who are the specific persons? are they the ones most likely to purchase what you sell?

While targeting a specific audience at this level, creating an ad is highly relevant to your target market.

Search Advertising can target people with a very specific:

                  - Objectivity

                  - Challenge

                  - Profession

                  - Education Level

                  - Buying Activities

                  - And Many More    

Owning to its relevancy, it connects on a level that maximum general advertising can’t. This coherent connection influences all decisions. It is even applicable without hampering the traditional advertising techniques.

• Augmented ROI

This is most often achievable through social media marketing when it joins hand with content marketing. The Digital Marketing Strategies have the best methods to come up with an impressive ROI of their own.Small businesses give first priority to cost-effectiveness. But,they must stretch those money as they grow their businesses. Every penny they spend in this sphere matters. Small businesses have to be in the know that it’s going to cater them an ROI. This is the significance of digital marketing especially for small businesses.

• Blends Marketing with Mobility

According to a recent research conducted by IBM, “Mobile Transactions are skyrocketing day by day”. But as a matter of fact, not just the actual buying and selling are taking place on mobile. People at present, use mobile phones as a kind of augmented reality layered over a business. They prefer to opt  for the reviews and products information while in store. They may be placing order online or communicating with customer care en route. A selfie they take in your store can be a promotional opportunity for you. They may also opt for a review for your product/service before they even leave your compound.

 That’s the reason Integration of the mobile experience with that of the physical experience is a key aspect in marketing arena. As you go for this, the better your business will get benefited from these opportunities.

The Wrap-up

We hope our  article has helped you understand the significance of digital marketing. But it doesn’t make it easy to employ the strategies that will help you get the ROI you’re expecting. Find out how we can help you implement digital marketing to thrive your respective business. Give us a call to schedule a FREE Consultation: 91-988-677-1819