You have finally developed your own mobile app!
You are in love with your design, app icon, and it is working flawlessly on all the devices. Everything is fine.
There’s only a single problem, and believe me it’s a big one.
No one is downloading your app.
If this is the case, you are facing the same problem which many developers encounter after they design an app. But, no need to get discouraged- if you have a mobile app and you want the entire world to use it, you can do so with the right strategy. Here, we are discussing a a few ways using which you will definitely experience an increase in the number of installations of your mobile app.
The list of tasks need to be started with App Store Optimization (ASO) and its advantages. App Store Optimization is known as the SEO of the mobile app world. It is important for discovering the app in an oversaturated market. So, how do you get solid ASO? You can by paying attention to the following:
The name of the app: Is it unique?
Keywords: You should include relevant keywords, but don’t overstuff it
Description: Does the description of your app clearly define your app’s value and do you update the descriptions and release notes frequently?
Video/Screenshots: Do you have few screenshots or a video explaining the core app highlights?
Ratings: How many positive app ratings you have?
Do you want more and more people to download the app? Start by increasing your brand awareness. Spread your app wherever possible on the web.
First, create a website or a landing page talking about your app. Designing a website or a landing page will help in spreading useful content about your app. Having a point where users can find more info about your app plays a vital role. Make sure the landing page has a form with fields: Name, Email id and Phone Number which the customers need to fill. Doing so, you will get the details of all those who are interested or want to seek some sort of information about your app.
Ensure that your design is personal and creative. Use unique color palette for your app and specific fonts. Basically, you should do everything possible that creates a visual identity for your app. Right now if you don’t have any, it is time to design one.
Social Media is one of the best ways to make apps more successful and to increase its demand. Facebook being the most visited social networking platform, you should utilize it to the fullest for promoting your app. To begin with, have a page for your app and also a list of groups where you will publicize your app. Once both are ready, find few images or videos of your app for the platform. The main objective is to inform more and more people about your app.
Millions of users all around the world use Twitter regularly, and nearly 85% of them do so using their mobile phones. Mobile app marketing enables you to target these customers to drive app installations along with engagements. Also, Twitter helps you to reach influencers by remarking them in your tweets. Another social media channel you should not miss is Instagram. Over 80 million people use Instagram. Therefore, having a presence regarding your app is something very important. To endorse your mobile app to such a level that it stays in your user’s mind as well as device, a mastery in the above social media channels will definitely prove results.
Facebook ads are the most powerful and also a cost effective platform for making your app more discoverable and get it installed by maximum relevant users. Running a Facebook app installation campaign is really helpful in getting maximum installations. Through the Facebook mobile app installation campaign, you can target your audience based on location, age, and gender. You can set the spending and then you are good to go. Once the campaign starts, you can even track the performance of the campaign.
This one is pretty simple. With the launch of iOS 10, Apple also came up with Search Ads, which is generally paid ads within the App store. Usually, you are able to bid for right keywords so that when a customer searches for apps using a specific keyword or term, your app appears first in the search results.
Google Universal app campaign helps in promoting an app across Google Search, Google Play, and within other apps. Unlike most Adwords campaign, there is no need to design separate ads for the Universal campaign. You need to create your campaign by linking your app, and then, add “ad text ideas”. These should be independent from each other or else Google may combine all of them to create various ads. If you have a YouTube video you can even add that. Lastly, decide your budget and your campaign is all set to go LIVE!
Conclusion
No matter how good-looking or fast your mobile app is, if you do not put maximum effort to promote it, no user will download it.
With the increase in competition, it is important to find new and innovative mobile app promotion strategies. Are you struggling to get maximum installation of your mobile app?Discuss your problems with our experts and we assure that you will get effective results.
Copyright © | All Rights Reserved Webeaz Technologies Pvt. Ltd.