How many Facebook “Likes” does your Business page have? If you are totally into social media marketing, you probably remember this number every moment.
With over two million users, Facebook offers a wide potential audience for a business. However, with over 60 million active Facebook business pages, there is always a lot of competition for all those vital likes.
To get more and more “Likes” you need to share content that is engaging and likeable. Here are a few strategies that will help you get maximum number of likes for your business page in Facebook.
As with all other types of marketing platform, in Facebook too you will only get what you put into it. A smart, well-planned strategy based on your business objectives will help you to build a cohesive brand presence on Facebook that speaks about your brand’s values.
Describe your target audience
Your strategy should focus on collecting “Likes” from your followers who have the potential to bring value to your brand through daily engagement. Try to understand why your followers unfollow your brand. Explaining your audience personas can be one of the great places to begin with. Altogether, you should know to whom you are talking to in order to utilize the right tone and tool, instead of trying to appeal to all Facebook users out there.
Study the competition
Keeping your focus on what your competitors are doing will help you find new techniques that will work for you. Also, you will start getting a sense of how many Facebook “Likes” you can focus on-both for your business page as well as for your individual posts.
This may sound obvious for many, but sometimes we overlook the most important point. If your plan is to get maximum likes, you need to design a great page and post consistently. A Facebook page has many parts and it is significant to ensure all the fields are completely filled. Here are a few important points to consider.
Include all the elements in the “About” section
The “About” section of your Facebook page allows you to provide important details of your business to people who visit your business page. Along with your contact information, you can even add the date of establishment, company overview and even provide info about your brand’s milestones.
All this information plays a vital role in building your brand’s credibility and convince your followers that your business page is like worthy. On the other hand, it also helps you appear in searches outside Facebook, directing users towards your business page when they are using search engines to search for information about your business or product.
Choose attractive profile and cover photos
Always remember one thing. Your cover photo and profile photo creates the first impression on your Facebook audience, so it is important to choose these two wisely. Your logo is generally the best choice for your profile photo, but you can always try something creative.
Make your Facebook Page easy to discover
This is a very simple concept that should be repeated: people cannot like your Facebook page if they are not able to find it. Here are a few things that you can try to improve your page’s visibility.
Choose an easy-to-find Page name
People searching for your brand on Facebook will search for your brand name. It is advisable to keep things simple and make it easy for your customers to find you when they search your brand name. Don’t stuff unnecessary keywords.
Take benefit of the followers you have built on other social media channels by cross promoting your Facebook page’s content. You should not simply post a link to your Facebook page and ask customers to follow you. Instead, select a great piece of Facebook specific content, like for example, a short video or an infographic to promote so that you can highlight the value of your Facebook Page, instead of simply letting people understand it really exists. You should share and comment on the pages that are in your business space. You need to search for similar kind of business groups in Facebook and comment on blogs and articles they have published. The admins of the page will start recognizing your name and finally end up liking your page after few instances.
When we say you to publish a post at the best time, it means you should utilize the right time when maximum people will click your post. There are best days as well as best time in a day to post your update for getting maximum exposure. Figure out the best time to post your update. If you are focusing on maximum engagement, it is better to post on Thursdays and Fridays. Saturdays are meant for maximum shares. You should combine all these timings to create a perfect posting schedule and make sure you follow it regularly.
Keep in mind this method works only when you have a considerable amount of likes on your Facebook business page.
There might be over billion Facebook pages and it is highly possible that you will find a lot of pages sharing the same kind of content as you do.
When you reach a point where you have no idea about how to increase the number of Facebook Likes, then it’s better to take help from your competitors. Find the same business page as yours and message them by asking if they are interested in sharing your page link on their business page. Tell them that in return, you will also do the same.
On your personal profile, you will find an “intro” section where you can add links of the Facebook pages that you are managing. This will help your friends to click on the link and visit your page which will increase the chances of getting more “Likes”. As a result, friends of your friend will also see that they have liked your business page and will be inspired to do the same.
Keep visiting your Facebook Insights regularly to find out which content is working best with your audience. Find the posts that have got the most engagement and highest number of reaches. Share those kind of content more often.
It is true that hashtags may not work as well on Facebook as they work on Twitter, but, still they can be a good way to attract new followers. One of the best strategies is to use popular hashtags while posting about breaking news or any other trending topic.
While likes are definitely a vital metric, always keep in mind that engagement is the most important thing required for the success of a Facebook Business page.
Always keep in mind that likes do not mean anything without right engagement. Converting your social media followers to customers should be your ultimate focus. Make sure you provide compelling and relevant content on a regular basis, and your page likes will definitely increase organically over time.
If you are among those who are looking for ways to increase Facebook Business page likes, then we are here to help you. Our social media experts not only will help you in increasing the likes in your business page, but will also set up your account in all social media channels, if you haven’t one, will post updates about your business using images and captions.
Do you have anything new that you want to add to this list? If you know any method using which one can increase Facebook business page likes, please share below.
What would you add to this list? What’s your best tip for increasing Facebook page likes? Share below!
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