Ways to improve the user experience of your Mobile App

If we ask how do you define the success rate of your mobile application, what would be your answer? Each of the app developers strive hard thinking how to develop and finally launch a mobile app, which gets the similar sweet taste of success as Facebook, WhatsApp, Amazon etc. If you want your mobile app to be as successful as these popular apps then, it should provide an all-round performance. 

Choosing the right platform and incorporating the optimal features is one flip side of the coin. The User experience (UX) is another important aspect of the coin that will determine whether it would remain on any user’s phone screen for a long time or the users would simply move away from it.  

Now, let us analyse some facts and figures and find out how the user experience can make your mobile app successful or unsuccessful.  As per statistics, 65% of the users have positive opinion about those companies that offer a good mobile experience. On the contrary, researches also indicate that 52% of the users engage less with those companies that offer a bad mobile experience.  

Have you ever realised that does your business need an app? If yes, what are the things that you should keep in mind. User experience is regarded as one of the most important designing aspects that needs to be taken care of while designing an app for a business because it makes the navigation easier for the user. Moreover, it also helps to create brand awareness. The reason behind getting attention from public is the exceptional design of the app.  

How to make the navigation in a Mobile App better 

The navigation is one of the important aspects in a good UX design. The navigation in the app must be easier and faster so that the user gets the maximum satisfaction after using it.  While designing a mobile app, you can provide an informative tour screen, which would be beneficial for the first-time users.  

Users will be able to find the right information what they are looking for. The app designers should pay attention on improving the on-boarding experience so that the users don’t close the app and go to another app. If the navigation is not proper, your mobile app will suffer as it would be difficult to engage the users. So, it's always better to keep the tour screen as simple as possible.  

Better UX Design increases the battery life 

There are users who have regular complaints that some of the apps in their mobile phone tend to consume a lot of battery and therefore it drains out fast. Users are very cautious about their battery and would close an app immediately if it is getting exhausted too fast. Therefore, it is very important to ensure that your mobile app does not consume much battery of the user’s phone. 

Understanding your Target Audience 

The knowledge about your specific target audience is not just applicable when you decide the platform of the mobile app or choosing the features, but it also becomes very important when you are designing the UX of a mobile app. So, even before you begin to develop the wireframe understand that your users are first-time users or are experienced.  

It is advisable to go through the user’s feedbacks and reviews thoroughly on different apps of the similar category. This would give you an idea about what people are looking for when it comes to design of the app.  

Making an interactive design 

If you want people to fall in love with your mobile app’s design, then you must show how users can interact with your app. This means that the design of your app should be interactive. For an interactive design, the app developer should pay keen attention to eye-catching web interface by using logical and creative imagination in the whole process. Moreover, the designer should also use the latest techniques and trends to attain the desired output.   

Making the signup process simple 

As you know most of the apps today have a signup process where the user needs to enter his/her email address or phone number with the respective password. However, all the users are not tech-friendly and there are high chances that they may find difficulty in this step. 

One of the main issues that complicate the problem is the long registration process that can annoy many users.  It is better to keep the registration page simple and short as the users don’t have time.  

Ask only the necessary information to create an account. If you want to get extra information, you can ask them during the later stages when the user starts using your app. 

Tips on creating an interactive design for an app 

Let security be the top priority 

Mobile developers are responsible for the security of users. It is your duty to make them feel safe by encrypting the information they provide to you. All the data should be backed-up and easy to restore.  

Match with the industry standards 

No matter whether you are developing an app in Android or IOS platform, you should maintain the best standards that match with the current market trends. 

Don’t ask unrelated inputs 

Avoid asking users unnecessary details if it is not required. For example, there is no need to ask user’s date of birth unless you are developing an app deemed for the adults. 

Answering user’s feedback 

Well, it is always nice if you respond to user’s feedback, no matter even if it is a negative comment. You should be quick in your response. 

Improve the speed of animation or video 

You must check the loading speed of the videos and animation. Remember, slow loading will annoy the users. 

Use the white space intelligently 

When the on-boarding process is complete, user may become clueless about what needs to be done next. This happens mainly when they come across a blank or white screen. So, you should use the empty white space smartly and play with the designing tools to decrease or increase the alignment size. 

Focus on accessibility 

It has been noted that 55% of the Smartphone users hold the phone using a single hand. So, you should design the screen in such a way that users can access it easily. 

The user experience plays a vital role in influencing users so, the app designers should do their best to make things happen in a better way. UX is a tool that improves the experience of users and makes navigation easier and faster. It is difficult to craft a perfect UX app design, but we assure you that with us you will always get the perfect app with us you will always get the perfect appwith us you will always get the perfect app for your users.