Have a website, but no leads? Here are top 5 reasons and the ways to fix it

In the current scenario having a business website is common. Probably you are also on the same path that every business is following to grow online. However, the coin has another side too. According to statistics, only 2 out of 10 business achieve success. Nearly 70% of business is not able to generate leads through their website. Have you experienced situations where people are visiting your websites, but none of them are finally converted into customers? If yes, then here are top six reasons behind this:

You haven't properly defined your target audience.

A website is like any other form of sales or marketing.  You should know to whom you are speaking to in order to craft a message. Your website should focus to those in your target market(s), speak their language, and offer benefits for them. To generate leads from your website, you should first understand what your customers require and how your service is going to benefit them. Instead of talking only about your products and offers you should talk more about the benefits that customers will get from your website.  

Your website may not be user friendly

It has been noted that there are many businesses who ignore their online presence. Many develop a website years ago, but then never had the chance or time to update it. Keeping your website updated is very important for lead generation as well as search engine visibility. If your company’s website is not visible in the top search results then, there are chances that very few people will find your business online. Hardly 2% of people visit the next page of Google. So, now the question is how to develop a website that ranks on the 1st page of Google search? You need a website that keeps the user engaged rather than forcing him or her leave the website. Your website's structure should be user friendly making it easier for the user to find information easily by moving to various pages without much effort.

Blogs are one of the best ways to rank in search engines for the long-tail keywords, which shows that people can find your website and services in an easy manner. In addition, updating blogs help in providing fresh content through other channels like email and social media channels which in turn attracts more traffic to your website. Therefore, blogs act as a lead generating medium which will promote your website and services in a direct manner.

Website navigation plays a vital role in converting a website visitor to a customer. Poor website navigation affects search engine rankings, user-friendliness and conversions which causes a visitor to bounce and not get converted. It is always better to keep the navigation in the website simple, strong and smooth so that visitors can get connected in an easy way.

Do you run Facebook and Google lead generation campaign?

Lead generation ads in Facebook can be targeted to people based on demographic, age, sex, behavioral information.  Google search ads are another way to generate leads. When you advertise on the Google Search Network, the ads will appear on Google search results page. You need to choose keywords related to your business so that when customers search for a keyword, your ads appear.

Do you have an optimized landing page for your campaign?

Landing pages play a vital role in capturing leads for any business. A landing page is important as it helps in explaining the benefits, gives context and encourages your customers to take further action.

Do you have a call to action message?

You must have come across websites that keep all their contact information on one single page, i.e. their contact page. This hides the contact information from visitors, thus affecting the leads. It is always better to mention a clear call to action message with your contact information including phone number, email id on each web page of your website. Also, try to keep that section different from others by highlighting it in different colors.

It is easy to take a business online, but it is hard to generate leads from the website. In most of the cases, people do not understand why they are not able to generate any leads from their website and what are the ways to fix it. Get in Touch with Us for generating leads for your business. We are here to help you in your business to grow online.

 If you know something else that helps to generate leads on the website then, share in the comment box.