Mobile is huge. The statistics are the proof. With more than 1.18 billion subscriptions in mobile phone, India is the second largest mobile phone market, indicating a fast growth. It has been found that 90% of users have their mobile phones with them 24 X 7. There are good chances that you are reading this blog on your mobile.
Mobile apps play a vital role in communication. However, in a business communication is not the only important thing. Companies have been using portable applications for generating leads. Nowadays you cannot think of a successful business that cannot track or generate leads. Huge enterprises used to use various CRM systems to track their deals, customers, conversions, transactions and other parameters. With the discovery of mobile app, things have been more effective and easier. Here are a few ways following which you can generate leads through a mobile app:
1) Trust on application
Before generating leads, you should ensure that your users trust your mobile app. In order to build a trust on your mobile app, one of the best ways is to respond to the app reviews. The response should be about the new things that are being implemented in the app, what are you doing to reduce bugs etc. This will give the user a genuine feeling about the app and he/ she will definitely want to download your app.
2) Simple to use
As they are new users, they might not be comfortable in sharing their personal data. They are new to your mobile app and would love to first find out what are you offering them. At the initial stage it is enough to ask their name and email address. At a later stage you can inform them with exciting offers so they will be interested in submitting their personal details with your app.
3) Ensure about push notifications
Push notifications should perform as per the requirements until and unless it starts irritating the users. Understand the user’s performance and send the notification to inform them about some unique feature of the mobile app. In order to create an interest in user’s mind, you should explore about the new thing that you are planning to add to the user account. Always keep one thing in mind that inefficient notifications can result in deletion of the app too.
4) Right engagement at right time
It is very important to influence your customers in the right way. Simply informing the audience about a few offers is not enough, it is very important to present them in an attractive way. Users who share their personal data through the app are definitely worth the reward. This would generate leads and also strengthen your affiliation.
These are a few points that should be kept in mind if you want to use mobile app for generating leads. These advances can take mobile app development to a high level. Therefore, at whatever point you are examining your mobile with the app developers, don’t forget to discuss these tricks.
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