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Reach a specific audience
Google Ads allows businesses to target their ads to specific groups of users based on their interests, location, and other factors. This can help businesses reach the right people at the right time.
Drive traffic to their website
By placing ads on Google, businesses can drive traffic to their website, which can lead to increased sales or conversions.
Measure results
Google Ads provides detailed analytics and reporting tools, allowing businesses to track the performance of their ads and make data-driven decisions about their marketing efforts.
Increase brand awareness
Google Ads can help businesses increase their visibility and reach a wider audience, which can help improve brand awareness and recognition.
SETTING CLEAR GOALS
it's important to identify the target audience for the campaign. This involves understanding who the customers are and what their interests and needs are.
IDENTIFYING THE TARGET
By placing ads on Google, businesses can drive traffic to their website, which can lead to increased sales or conversions.
CREATING EFFECTIVE AD COPY
Once the target audience has been identified, the next step is to create ad groups and develop ad copy that will be relevant and appealing to that audience.
MONITOR AND OPTIMISE
Once the campaign is up and running, it's important to monitor the performance of the ads and make any necessary adjustments to optimise the campaign.
This ad appears at the top or bottom of search engine results pages (SERPs) when users search for specific keywords or phrases on Google. Search ads are targeted to specific keywords and are only shown to users who are actively searching for those terms.
Shopping ads are a type of ad that appears in Google search results and on Google Shopping. They are used to promote specific products and include an image, price, and a link to the product's page on the advertiser's website.
These are ads that appear on websites that are part of the Google Ads network. Display ads can be targeted to specific audiences based on demographics, interests, and other factors.
App ads are ads that promote mobile apps and encourage users to download them from the Google Play Store or the Apple App Store.In-app advertising is an effective marketing technique.
Video ads are video-based ads that can be shown on YouTube and other video-sharing platforms. Video ads can be targeted to specific audiences based on demographics, interests, and other factors.
Local service ads are a type of ad that appears in Google search results and on Google Maps. They are designed to promote local businesses and services and include information such as the business's address, phone number, and ratings.
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