8 Reasons for Schools & Colleges to opt for Digital Marketing to get admission

8 Reasons for Schools & Colleges to opt for Digital Marketing to get admission 

 

Analyzing the technical growth of the businesses during the 21st century confirms the rising of a new revolution in internet access and its users. The internet has brought a new change in the lifestyle of the people. People are now actively spending their 3-4th of the day in internet browsing. The credit goes to the growing technology, smartphones & gadgets, mobile, and web apps. Amidst all these developments, the competition has been increased among all the business verticals to stay at the top of the Internet’s choice.   

For all, the term Digital marketing came into existence with a wide impact on all the markets and businesses growing online. To put simply, digital marketing has come as the pivotal point for reaching the internet active customers and target audience. Therefore, to stay ahead, all the major industries and verticals are stepping towards digitization and opting digital marketing to reach their potential customers.   

In this series, the education sector is also progressing. A survey shows that the youth and students majorly spend their time in accessing the Internet for the socialization, fun, entertainment & to gain information. Therefore, the educational centres are in serious urge to stay active and online on the Internet to reach and meet the students for their business prospectus as well as for shaping the future of the country.  

8 Reasons- why the educational institutes need to implement Digital Marketing-   

1. Internet is the first choice- Now the time has gone when people used to go for walk-ins from one place to another in search for institutes/schools/colleges rather now they prefer to sit in the home, search on the internet and make a list of the most relevant ones, and visit only the best they sort. To come in their list of best ones for taking admission, you need to be present digitally. For this, what could be better than digital marketing?  

2. Tough competition- The importance of education is worldwide, and people are aware of the benefits of being educated. This raises the number of educational institutes and therefore creates a tough competition among all educational institutes to get 100% admissions. Therefore, imparting your presence among your prospective customers (parents & students) is essential. Digital marketing does it very well.  

3. Builds Brand Reputation– Staying online through social media and opting digital marketing services for schools and colleges help in building the trust among the parents, which in turn, helps in gaining the admissions in your institute/schools, and colleges. When you start sharing the posts, events, or any news and updates regarding your institute on the online platforms, it starts building your brand reputation, brand awareness, and credibility among your target audience. Remember, your target audience is not only the students but also their parents. And, when it comes to select the school/college for the kids, parents prefer the institutes with good credibility & authenticity.   

4. Lead Generation- When the students and their parents search for the best institute/school/university on the internet, the online activity attracts them sooner than visiting any institute physically. Once they get satisfied with the educational activities and facilities, they make their mind to admit their kids to your school/college. This not only stops here, but the chain of marketing continues. Proper digital marketing converts the potential prospectus into the lead for your business. The parents who have now converted into your leads utter their mouth of words to their friends and relatives who might be searching for the institutes for their children. These new group of parents can now be next prospectus and leads.  

5. More Conversions- Digital marketing has the wider wings & allows you to reach your leads through all online mode. You can reach your potential prospects/leads/customers (parents & students) through banner ads, emails, social media sites, advertisements, etc. This creates more chances to reach large traffic which in turn leads to higher conversion rates. A proper digital marketing campaign on all social media platforms say Twitter, Tumbler, Facebook, Instagram, Pinterest etc. and a proper approach towards the prospective audience impacts positively on the conversion rates from all platforms.  

6. Makes you Trustworthy- More the online presence, more will be your credibility among the internet users. Remember, the students and parents are your target audience. When these people see your daily involvements and engagements in the educational/curricular activities, they start believing in your vital facilities for their children. This increases their trust in your educational institute. This trust mainly leads to the fulfilling of admission seats positively. 

7. Improves engagement with the parents & students- The digital marketing & social media promotions on platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, etc. (Yes, all the platforms where the parents and students are more often present online) help in improving the user engagement on your business pages. Social media promotion helps in building your social media presence stronger. Here, you can post all the activities being held in your institution. The parents of the existing students of your institution would love to see the photos, names, and achievements of their kids on the wall of the school/college page in which they are studying. Even they can share your posts with their friends and relatives. This helps in branding and building a reputation. It gains the attraction of more people who have a keen eye for picking the appropriate academic institution for their kids.  

8. Allows Campaign tracking- Digital Marketing comes with marketing campaign tracking tools. These tools allow you to measure the effectiveness of every campaign you will be implementing. With these tools, you can continuously monitor the campaign activity; based on which you can make changes to gain more outcomes from the different educational strategy. Google Analytics is one of the widely used tools to measure campaign record and effectiveness. It measures the effectiveness in terms of KPI (Key Performance Indication) through which you can know which parameter is driving result and which are not performing well.  

Webeaz Technologies suggests 6 Quick Tips to make your digital marketing more effective-  

1. Identify the target audience and their reachability. Through digital marketing and social media promotions, you can easily reach your target audience I.e. students and parents.  

2. Implement live social media campaigns and promotions on all social media platforms to gain more attraction from your targeted audience.  

3. GPS enabled campaign is becoming more effective to target the students and parents nearer to your institute/school/university. This will quickly help in converting the prospective into potential leads.  

4. Promote your services targeting the different age group of parents and students. This discretion should be based on the size and educational services provided by your institute.  

5. To be clear, the information provides by you through social media must be relevant to the requirements of the parents and students. If you are running the university college or PU, you need to specifically target the parents of age group between 50-60 years and need to mention the college activities and services. In the same way, if you have schools from nursery to 12th or so on; your posts and articles must target those parents and students who are looking for school admissions for their children.  

6. Be always active to answer and resolve the query asked by the parents or students regarding the admission, school/college or any doubt they are having before taking admission into your institute.   

To conclude-  

Looking at the above-mentioned advantages of digital marketing, it can be concluded that digital marketing can change the overall outcomes of any business. A proper approach towards the prospective students enables the academic institutions to reach larger traffic with positive influence. To stay at the top, you need to be active on all platforms where your prospective students and parents are online and search for their needs. Make your online presence strong with digital marketing and get ready to have 100% admissions this year.