You must have heard that social media marketing can help you get more people to your website. But, are you still facing difficulty in increasing the website traffic through social media? At Webeaz, we have found few tactics that will help you drive traffic to your website and blog.
1. Ensure that your website’s URL is visible
Almost all the social network has a designated spot or various spots for you through which you can share your website. You need to make sure that your website’s URL or web address is clearly visible in your about and bio section. This not only helps in getting your profiles legitimacy, but also directs visitors to move to their next step, i.e. to visit your website.
2. Sharing your posts
When you write a blog post, share it on your social media channels. This helps in Search Engine Optimization (SEO), and definitely results in more and more people viewing your posts. Many businesses only share a blog post once in a while on Twitter. However, you should make a note of your evergreen blog posts and share them multiple times in various social media networks like Facebook, Twitter, Google Plus, LinkedIn etc. Moreover, you should maintain a track of all your posts to see which of them performed the best. You can track using Urchin Tracking Module (UTM) which helps you find from where the traffic is coming.
3. Refer people to your website
If you get questions from people on your social media, refer them to your site with the answers. Like for example, if someone asks about any specific product or service, share the link of your service page with them or if someone asks about your location, share them the embedded map on your website.
4. A catchy call-to-action
After people interact with your social media profiles what should they do? You should allow your visitors know what they should do next with a catchy call to action. Some of the common Call-to-action messages are “Comment Below”, “Share now”, “Visit now” and many more. Some social networks will have specific buttons for Call to actions, whereas in few, you will need to place the Call to action within the posts.
5. Improve your social media profile
Just like for your website you focus on SEO, you should consider the same for your social media profiles. Make sure that your bio and about us section is filled with relevant keywords. Inserting links in your social media biographies section will enhance your website’s SEO. By linking your website to social media channels, you are developing high-quality backlinks to your website.
Using social media is one of the best ways for brand recognition. It can also give a boost to your website traffic. So, get started with our social media marketing strategies and welcome new visitors to your site.
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